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Brand Creation
The Nook Salon
A new salon suite in Montana by hair stylist Beth Douglass, built around the idea of “at-home luxury.” Calming green tones and nature-inspired elements tie into the brand name, The Nook, creating a space that feels both elevated and inviting. Beth’s approach combines high-end products with thoughtful, personal care to make every visit feel like home.
Wander West Beauty
For Keelin Gilkey’s salon suite, the direction was “western lux.” Drawing from her Montana roots and passion for hairstyling, I incorporated a refined cowgirl aesthetic paired with flowing, expressive hair. The result is a brand that balances rugged western identity with elevated beauty, offering rich visual material to build from.
Cassie Smith Real Estate
My first client in 2021, a new real estate agent and close friend, trusted me to build her brand from the ground up. In 2023, I had the opportunity to fully rebrand and evolve the identity. Centered around the feeling of being invited into her home, the brand reflects a welcoming, approachable experience—where finding a house feels comfortable, not stressful.
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